Cutting-edge strategies, case studies, and thought leadership from the team predicting tomorrow's marketing trends today.
The traditional B2B marketing funnel is obsolete. Modern buyers use 10+ channels with 6-10 stakeholders, spending 80% of their journey avoiding salespeople. Learn why the funnel failed and how predictive AI navigates the chaos.
Breaking analysis: How Hendricks.AI's predictive capabilities enhance Google's new Meridian MMM framework to forecast incrementality before spending. Learn how to combine historical MMM with forward-looking AI.
Google's Smart Bidding is just the beginning. Learn how proprietary AI models can predict bid adjustments with 74% accuracy, reducing CPA by 32% while your competitors plateau at 15%.
Traditional marketing reacts to yesterday's data. Predictive AI sees tomorrow's opportunities. Learn how forward-thinking brands are using AI to anticipate demand 2-4 weeks before competitors.
Most agencies ignore Bing Performance Max, leaving money on the table. Our data shows dual-platform strategies capture 28% more conversions at lower CPAs.
Three weeks before the trend exploded, our models identified early signals. Here's exactly how we positioned our client to capture $2.3M in additional revenue.
The average B2B buyer is 57% through their journey before contacting sales. Here's how to influence them in the pre-intent phase.
Google's Smart Bidding is just the beginning. Learn how proprietary AI models can predict bid adjustments with 74% accuracy.
Stop arguing about last-click vs first-touch. Our AI-powered attribution model shows the true impact of every touchpoint with 89% confidence.
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