Cutting-edge strategies, case studies, and thought leadership from the team predicting tomorrow's marketing trends today.
September 2025 marks a watershed moment as Google unleashes its most comprehensive AI transformation yet. Learn how AI Max global rollout and algorithm changes create powerful automation with unprecedented advertiser control.
While competitors bid on outdated keywords, sophisticated marketers are capturing 27% more conversions with AI Max. Learn how this revolutionary approach makes traditional keyword strategies obsolete.
The traditional B2B marketing funnel is obsolete. Modern buyers use 10+ channels with 6-10 stakeholders, spending 80% of their journey avoiding salespeople. Learn why the funnel failed and how predictive AI navigates the chaos.
Breaking analysis: How Hendricks.AI's predictive capabilities enhance Google's new Meridian MMM framework to forecast incrementality before spending. Learn how to combine historical MMM with forward-looking AI.
Google's Smart Bidding is just the beginning. Learn how proprietary AI models can predict bid adjustments with 74% accuracy, reducing CPA by 32% while your competitors plateau at 15%.
Traditional marketing reacts to yesterday's data. Predictive AI sees tomorrow's opportunities. Learn how forward-thinking brands are using AI to anticipate demand 2-4 weeks before competitors.
Most agencies ignore Bing Performance Max, leaving money on the table. Our data shows dual-platform strategies capture 28% more conversions at lower CPAs.
Three weeks before the trend exploded, our models identified early signals. Here's exactly how we positioned our client to capture $2.3M in additional revenue.
The average B2B buyer is 57% through their journey before contacting sales. Here's how to influence them in the pre-intent phase.
Google's Smart Bidding is just the beginning. Learn how proprietary AI models can predict bid adjustments with 74% accuracy.
Stop arguing about last-click vs first-touch. Our AI-powered attribution model shows the true impact of every touchpoint with 89% confidence.
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