Search Intelligence
for the AI Search Era.
The Hendricks.AI Insights hub is where B2B leaders learn how AI powered search engines see their brand, how to engineer schema and entity signals for AI surfaces, and how to measure AI Search Visibility with clarity using a Search Intelligence Engineering approach.
Featured Intelligence
What is a Search Intelligence Engineer?
The pioneering role combining search marketing, data science, and AI engineering.
What is Unified Search Execution?
Orchestrating Google, Bing, and AI search in one integrated strategy.
What is a Visibility Audit?
Comprehensive visibility measurement across Google, Bing, ChatGPT, Gemini, and Perplexity.
New to AI Search Visibility?
Explore our comprehensive AI Search Visibility Glossary with 126+ terms defining everything from Citation Share to Entity Recognition Accuracy.
Browse the Glossary →All Insights
What is a Search Intelligence Engineer?
A Search Intelligence Engineer combines search marketing expertise with AI/ML engineering to build systems that measure, attribute, and optimize visibility across traditional and AI-powered search engines.
How Gemini 3 AI Mode Changes AI Search Visibility
Gemini 3 AI Mode turns search into an interactive reasoning and generative UI system. Learn how to structure content, schema, and measurement to stay visible and trusted.
How to Measure Your Visibility in ChatGPT
Learn how to measure your brand visibility in ChatGPT and track when your company appears in AI-powered search responses.
What is AI Search Visibility Measurement?
AI search visibility measurement tracks where and how often your brand appears across AI-powered search engines like ChatGPT, Gemini, Perplexity, and traditional search like Google and Bing.
How to Appear in Google AI Overviews
Learn proven strategies to make your brand appear in Google AI Overviews through structured data, content optimization, E-E-A-T signals, and technical SEO.
Search Agency vs Search Intelligence Firm: What's the Difference?
Traditional search agencies optimize campaigns. Search intelligence firms build measurement systems that prove ROI across the entire AI search ecosystem.
Google's AI Revolution: Game-Changing Updates for Search Marketing
September 2025 marks a watershed moment as Google unleashes its most comprehensive AI transformation yet.
The Death of Keywords: How AI Max for Search is Revolutionizing B2B SaaS Campaigns
While competitors bid on outdated keywords, sophisticated marketers are capturing 27% more conversions with AI Max.
The B2B Marketing Funnel is Dead: Why 80% of Buying Happens in Chaos
The traditional B2B marketing funnel is obsolete. Modern buyers use 10+ channels with 6-10 stakeholders.
Google Meridian MMM Meets AI Attribution: The Future of Marketing Measurement
How Hendricks.AI's measurement capabilities enhance Google's new Meridian MMM framework.
AI Marketing Beyond Smart Bidding: How Custom AI Models Reduce CPA by 32%
Google's Smart Bidding is just the beginning. Learn how proprietary AI models can achieve 32% CPA reductions.
The Future of Measurement: Unified Visibility Across AI Search
Traditional measurement reacts to yesterday's data. Unified visibility shows the complete picture.
Why Running Both Google and Bing Performance Max Delivers 10% Higher ROAS
Most agencies ignore Bing Performance Max. Our data shows dual-platform strategies capture 28% more conversions.
Case Study: How We Measured a 127% Visibility Surge in "AI Automation"
Real-time visibility measurement identified early signals. Here's how we positioned our client for $2.3M in additional revenue.
B2B Visibility: Measuring Decision Maker Exposure Across All Platforms
The average B2B buyer is 57% through their journey before contacting sales. How to measure their visibility.
Attribution Architecture: How CFO-Ready Models Connect Spend to ARR
Stop arguing about last-click vs first-touch. Our AI-driven attribution shows true impact with 98% data confidence.
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