Now deploying with mid-market firms

The digital assembly line for mid-market service firms.

We build AI agent systems that run your firm's repetitive work, 24 hours a day, on Google Cloud. Your team focuses on what matters. The line handles the rest.

Built on Google CloudGemini Enterprise Agent Platform
Brandon Lincoln Hendricks
Brandon Lincoln Hendricks
Ex-SolarWinds · Merkle · Dentsu · Global Search Director · Houston, TX
Running
Line 01 · Client Intake Assembly Line
us-central1
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INMONDECACTOUT
Input
Live
Monitor
Live
Decide
Awaiting
Act
Live
Output
Live
Deployed on Google Cloud·Architecture Gemini Enterprise Agent Platform
Status Illustrative client deployment
The mid-market trap

Your firm is great at the work.
Everything around the work is a tax.

Mid-market service firms scale revenue by adding people. People are the single biggest cost line. The result: revenue grows, margin doesn't. The repetitive work between client decisions is where the tax compounds.

Friday · 11:47 PM

The lead arrives. Nobody sees it until Monday.

The qualified prospect who Googled you at 11:47 PM is already booking with the firm that responded by 7 AM Saturday. The signal arrived. The line was off.

Mid-market firms lose 15–30% of inbound leads to slow response.
Tuesday · 10:14 AM

Your associate writes the same email for the 40th time this month.

Intake confirmations, status updates, calendar coordination, billing follow-ups. The work that pays no one's salary but consumes everyone's day.

Roughly 30–50% of associate or paralegal time goes to repetitive coordination.
Year over year

Headcount keeps growing. Revenue-per-employee doesn't.

You hire to absorb the operational load. Each new hire ships less leverage than the last. The org chart grows, the moat doesn't.

Top-quartile firms now run on 2–3× the revenue per employee of their peers.
In production today

Three Hendricks-built systems running right now.

Real deployments. Real numbers. Real client quotes. Anonymized at the client's request. We started with one line per firm, shipped to shadow mode in 6 weeks, and promoted to live when the numbers said so.

Marketing Operations

Multi-client autonomous Google Ads management

$5K+/day
Ad spend autonomously managed
"I was spending 10 hours a week manually checking dashboards and tweaking bids. Now the agent handles it and I only get involved when something genuinely needs a strategic decision."
– Agency Owner · 3 clients · digital marketing
Customer Experience

Sunday-night employment lead, Monday-morning engagement letter

Sub-10 min
Response time on every inbound, 24/7
"Sunday-night leads used to sit in the inbox until Monday. Now every weekend lead arrives Monday with the calendar already booked and a partner who has read the matter summary on their phone."
– Representative Customer Experience deployment · 47-attorney employment law firm
Marketing Operations

Autonomous content engine across 2 brands

Daily
Publishing cadence, zero manual
"We went from publishing once or twice a month, when we could find the time, to fresh, relevant content every single day."
– Founder · professional services · 2 brands
How it works

Five stations. One continuous workflow. No spreadsheets.

Every assembly line we build has the same five stations. Each station is an AI agent your team can monitor, govern, and pause at any time. Production-grade, not pilot-grade.

Station 01

Input

Receives every signal that matters to your firm. Emails, forms, CRM events, calendar changes, voice messages, document uploads.

Station 02

Monitor

Watches signals in real time. Classifies, routes, and flags anything that matches the rules your firm sets. Never sleeps, never misses.

Station 03

Decide

Reasons through the decision with the full context your firm has built up. Escalates to a human on anything outside its sanctioned zone.

Station 04

Act

Executes the work. Drafts the email. Updates the CRM. Schedules the meeting. Books the calendar. Files the document. Sends the invoice.

Station 05

Report

Logs every signal, every decision, every action to BigQuery. Surfaces a daily morning brief. Your partners see what happened, what didn't, and why.

Where do you stand?

5 questions. 90 seconds. A maturity score for your operation.

Find out where your firm sits on the autonomous-operations curve, and which Hendricks engagement would ship first. Your answers stay private. We only contact you if you ask for the full report.

Question 1 of 5
When an inbound lead arrives at 9 PM on a Friday, what typically happens?
Select an answer to continue
The Hendricks Method

Built on the same architecture that runs Walmart, Mercedes-Benz, and Salesforce.

Our four-phase method moves your firm through Build, Scale, Govern, and Optimize. The same production agent architecture trusted by the world's largest enterprises, sized and priced for firms with 25 to 250 employees.

Build

Architecture Design

Map your operation. Design the line. Pick the stations. Define the human checkpoints.

Scale

Agent Development

Build each station. Wire it into your systems. Connect to Memory Bank for persistent context.

Govern

System Deployment

Deploy to Agent Runtime. Identity, registry, gateway, kill switch. Shadow mode for 30 days.

Optimize

Continuous Operation

Weekly tuning. Monthly reports. Quarterly redesign. The line gets better every week.

Brandon Lincoln Hendricks
Designed and built by

Brandon Lincoln Hendricks.

For fifteen years I worked inside enterprise operations. Global Lead of Total Search at SolarWinds, Global Search Director at Merkle and Dentsu, with engagement exposure to IBM and Workday. I watched the same pattern in every firm.

Mid-market firms bought tools. Enterprise firms built systems. The gap was not budget. It was architecture. Tools cannot compound. Systems can.

Hendricks closes that gap. Architecture-grade autonomous AI agent systems, sized and priced for firms with 25 to 250 employees, deployed on the same Google Cloud platform that runs Walmart and Mercedes-Benz. Every engagement I personally architect.

SolarWinds · Global Lead, Total SearchMerkle · Global Search DirectorDentsu · Global Search DirectorIBM (engagement)Workday (engagement)Evernote (consulting)
Brandon L. Hendricks
Founder · Houston, TX · LinkedIn
Answers before the call

What COOs and managing partners actually ask.

If your question is not here, ask it on the walkthrough call.

01How is this different from buying Drift, Intercom, or a SaaS automation tool?
Drift and Intercom are chat surfaces. Zapier is glue. Hendricks builds the operating architecture underneath: agents that monitor, decide, and act across your full system. Then it integrates the surface tools you already have. You don't replace your CRM or chat. You put a brain behind them.
02What happens if the agent gets something wrong?
Every line ships with a kill switch, a sanctioned zone, and human-approval checkpoints on anything that affects revenue or compliance. Agents escalate when confidence drops below threshold. Every decision is logged to BigQuery with full trace context.
03Do you integrate with our CRM, calendar, and phone system?
Standard integrations cover Salesforce, HubSpot, Pipedrive, Clio, Google Calendar, Microsoft 365, Twilio, RingCentral, and most major systems. Custom integrations are scoped at the Premium tier.
04How long until we see a line running in shadow mode?
Six weeks from kickoff. Two weeks of architecture, three weeks of agent build, one week of shadow deployment. We promote it from shadow to live when the numbers say so, not on a calendar.
05Can we cancel? Who owns the customer data?
You can cancel any month, no penalty. You own all data. It lives in your Google Cloud project, not ours. We deploy into your tenant. On exit you keep the system, you keep the data, and we deliver a transition document.
06Why Google Cloud and not OpenAI, Anthropic, or a stack we already use?
Google's Gemini Enterprise Agent Platform is the only enterprise-grade production agent platform from a hyperscaler today. Agent Runtime gives identity, registry, gateway, and kill switch in one stack. We use Gemini, Claude, and GPT-4 in the same agent when each is the right tool, but Agent Runtime is where the line lives.
07What's the smallest engagement you'll take?
A scoped Architecture Diagnostic, usually about three weeks. We map your operation, score maturity, quantify the gap, and hand you a sequenced roadmap. Many clients continue into an assembly line build; others take the plan and decide the timing is not right yet. Both outcomes are fine.
How we work

Three commitments, every engagement.

Your data lives in your Google Cloud project, not ours. Every system we build is deployed into your tenant, with your IAM, your billing, your audit trail. On exit you keep the architecture, you keep the agents, and we deliver a transition document. We never hold a client's data hostage.

Every line ships in shadow mode for 30 days before it touches production traffic. The agents observe, classify, and propose. Your team approves. We promote to live when the numbers say so, not on a calendar.

We say no if it's not a fit. You'll know inside the 20-minute walkthrough call whether autonomous agents are the right answer for your operation today. No follow-up sequence, no second-touch nurture. If today is not the right time, we tell you on the call and you keep your inbox.

Brandon L. Hendricks
Founder · Hendricks · Houston, TX
Book the walkthrough

20 minutes. Walk away with the line your firm needs.

We will walk through three live assembly lines from real clients, identify the one that fits your firm, and tell you what it would take to ship it. No deck, no pitch, no follow-up sequence. If it is not a fit we say so on the call.

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Book a 20-minute walkthrough