Now deploying with service businesses

The digital assembly line for service businesses.

We build AI agent systems on Google Cloud that run your repetitive operational work end to end, intake to follow-up, 24 hours a day, so you add capacity without adding headcount. Your team handles the judgment. The line handles the rest.

Built on Google CloudGemini Enterprise Agent Platform
Brandon Lincoln Hendricks
Brandon Lincoln Hendricks
Ex-SolarWinds · Merkle · Dentsu · Global Search Director · Houston, TX
Running
Line 01 · Client Intake Assembly Line
us-central1
--:--:--
INMONDECACTOUT
Input
Live
Monitor
Live
Decide
Awaiting
Act
Live
Output
Live
Deployed on Google Cloud·Architecture Gemini Enterprise Agent Platform
Status Illustrative client deployment
The headcount trap

Your firm is great at the work.
Everything around the work is a tax.

Service businesses scale revenue by adding people. People are the single biggest cost line. The result: revenue grows, margin doesn't. The repetitive work between client decisions is where the tax compounds.

Friday · 11:47 PM

The lead arrives. Nobody sees it until Monday.

The qualified prospect who Googled you at 11:47 PM is already booking with the firm that responded by 7 AM Saturday. The signal arrived. The line was off.

Service businesses lose 15–30% of inbound leads to slow response.
Tuesday · 10:14 AM

Your associate writes the same email for the 40th time this month.

Intake confirmations, status updates, calendar coordination, billing follow-ups. The work that pays no one's salary but consumes everyone's day.

Roughly 30–50% of associate or paralegal time goes to repetitive coordination.
Year over year

Headcount keeps growing. Revenue-per-employee doesn't.

You hire to absorb the operational load. Each new hire ships less leverage than the last. The org chart grows, the moat doesn't.

Top-quartile firms now run on 2–3× the revenue per employee of their peers.
In production today

Three Hendricks-built systems running right now.

Real deployments. Real numbers. Real client quotes. Anonymized at the client's request. We started with one line per firm, shipped to shadow mode in 6 weeks, and promoted to live when the numbers said so.

Marketing Operations

Multi-client autonomous Google Ads management

$5K+/day
Ad spend autonomously managed
"I was spending 10 hours a week manually checking dashboards and tweaking bids. Now the agent handles it and I only get involved when something genuinely needs a strategic decision."
– Agency Owner · 3 clients · digital marketing
Customer Experience

Sunday-night employment lead, Monday-morning engagement letter

Sub-10 min
Response time on every inbound, 24/7
"Sunday-night leads used to sit in the inbox until Monday. Now every weekend lead arrives Monday with the calendar already booked and a partner who has read the matter summary on their phone."
– Representative Customer Experience deployment · 47-attorney employment law firm
Marketing Operations

Autonomous content engine across 2 brands

Daily
Publishing cadence, zero manual
"We went from publishing once or twice a month, when we could find the time, to fresh, relevant content every single day."
– Founder · professional services · 2 brands
See it run

Three systems are running right now. Watch one work.

A short walkthrough of a real assembly line: a live signal arriving, the agent classifying and deciding, the human escalation checkpoint, and the decision logged to BigQuery.

We walk through a live line on the call.

Signal in, agent decides, human approves, everything logged. On your firm's actual workflow, not a canned demo.

Book the 20-minute walkthrough
How it works

Five stations. One continuous workflow. No spreadsheets.

Every assembly line we build has the same five stations. Each station is an AI agent your team can monitor, govern, and pause at any time. Production-grade, not pilot-grade.

Station 01

Input

Receives every signal that matters to your firm. Emails, forms, CRM events, calendar changes, voice messages, document uploads.

Station 02

Monitor

Watches signals in real time. Classifies, routes, and flags anything that matches the rules your firm sets. Never sleeps, never misses.

Station 03

Decide

Reasons through the decision with the full context your firm has built up. Escalates to a human on anything outside its sanctioned zone.

Station 04

Act

Executes the work. Drafts the email. Updates the CRM. Schedules the meeting. Books the calendar. Files the document. Sends the invoice.

Station 05

Report

Logs every signal, every decision, every action to BigQuery. Surfaces a daily morning brief. Your partners see what happened, what didn't, and why.

Where do you stand?

5 questions. 90 seconds. A maturity score for your operation.

Find out where your firm sits on the autonomous-operations curve, and which Hendricks engagement would ship first. Your answers stay private. We only contact you if you ask for the full report.

Question 1 of 5
When an inbound lead arrives at 9 PM on a Friday, what typically happens?
Select an answer to continue
The Hendricks Method

Built on the same architecture that runs Walmart, Mercedes-Benz, and Salesforce.

Our four-phase method (Diagnose, Architect, Install, Operate) maps onto Google's Build, Scale, Govern, and Optimize pillars. The same production agent architecture trusted by the world's largest enterprises, sized and priced for businesses with 25 to 250 employees.

Walmart, Mercedes-Benz, and Salesforce are Google Cloud customers. Hendricks builds on the same Gemini Enterprise Agent Platform (Agent Runtime) infrastructure they run on, sized for service businesses. See Google Cloud customers.

Build

Diagnose

Map your operation. Trace the signal flows, decision points, and handoffs. Find where work stalls and where agents create the most leverage.

Build

Architect

Design the line. Pick the stations, the agents, how they coordinate over A2A, and the human checkpoints.

Scale · Govern

Install

Build each station and deploy to Agent Runtime. Connect Memory Bank, identity, registry, gateway, kill switch. Shadow mode for 30 days.

Optimize

Operate

Weekly tuning. Monthly reports. Quarterly redesign. The line gets better every week.

Brandon Lincoln Hendricks
Designed and built by

Brandon Lincoln Hendricks.

For fifteen years I worked inside enterprise operations. Global Lead of Total Search at SolarWinds, Global Search Director at Merkle and Dentsu, with engagement exposure to IBM and Workday. I watched the same pattern in every firm.

Service businesses bought tools. Enterprise firms built systems. The gap was not budget. It was architecture. Tools cannot compound. Systems can.

Hendricks closes that gap. Architecture-grade autonomous AI agent systems, sized and priced for businesses with 25 to 250 employees, deployed on the same Google Cloud platform that runs Walmart and Mercedes-Benz. Every engagement I personally architect.

SolarWinds · Global Lead, Total SearchMerkle · Global Search DirectorDentsu · Global Search DirectorIBM (engagement)Workday (engagement)Evernote (consulting)
Brandon L. Hendricks
Founder · Houston, TX · LinkedIn
The honest comparison

You are choosing between four things. Here they are.

Most operators weigh an assembly line against hiring, against a DIY automation, or against a chat tool. We will not pretend the others do not exist. Here is the trade you are actually making.

Coordinated agents
A Hendricks line

A team of specialist agents running the whole process end to end, in your own Google Cloud tenant.

  • Runs 24/7, no nights or weekends off
  • Intake, decide, act, and report as one workflow
  • 30-day shadow mode, kill switch, full audit trail
  • Capacity scales without new headcount
  • Live in 4 to 8 weeks
More headcount
Hire 2 to 3 FTEs

The default answer. People you recruit, train, manage, and replace when they leave.

  • Off nights, weekends, and holidays
  • Cost grows linearly with volume
  • Months to hire and ramp
  • Knowledge walks out the door on exit
  • The work, not the leverage
Glue scripts
DIY on Zapier or n8n

Single-step automations wired by whoever has time. Fine until it is the system of record.

  • Brittle one-step zaps, not a process
  • No shadow mode, no tenant isolation
  • No governance or decision audit trail
  • You become the maintainer
  • Breaks quietly when an input changes
One surface
A generic SaaS chatbot

Drift, Intercom, and the rest. A chat widget bolted on top of the same chaotic backend.

  • One channel, not the operation
  • Answers when asked, does not act
  • No cross-channel memory or routing
  • No reasoning, no escalation logic
  • A surface, not a system
Answers before the call

What COOs and managing partners actually ask.

If your question is not here, ask it on the walkthrough call.

01How is this different from buying Drift, Intercom, or a SaaS automation tool?
Drift and Intercom are chat surfaces. Zapier is glue. Hendricks builds the operating architecture underneath: agents that monitor, decide, and act across your full system. Then it integrates the surface tools you already have. You don't replace your CRM or chat. You put a brain behind them.
02What happens if the agent gets something wrong?
Every line ships with a kill switch, a sanctioned zone, and human-approval checkpoints on anything that affects revenue or compliance. Agents escalate when confidence drops below threshold. Every decision is logged to BigQuery with full trace context.
03Do you integrate with our CRM, calendar, and phone system?
Standard integrations cover Salesforce, HubSpot, Pipedrive, Clio, Google Calendar, Microsoft 365, Twilio, RingCentral, and most major systems. Custom integrations are scoped at the Premium tier.
04How long until we see a line running in shadow mode?
Six weeks from kickoff. Two weeks of architecture, three weeks of agent build, one week of shadow deployment. We promote it from shadow to live when the numbers say so, not on a calendar.
05Can we cancel? Who owns the customer data?
You can cancel any month, no penalty. You own all data. It lives in your Google Cloud project, not ours. We deploy into your tenant. On exit you keep the system, you keep the data, and we deliver a transition document.
06Why Google Cloud and not OpenAI, Anthropic, or a stack we already use?
Google's Gemini Enterprise Agent Platform is the only enterprise-grade production agent platform from a hyperscaler today. Agent Runtime gives identity, registry, gateway, and kill switch in one stack. We use Gemini, Claude, and GPT-4 in the same agent when each is the right tool, but Agent Runtime is where the line lives.
07What's the smallest engagement you'll take?
A scoped Architecture Diagnostic, usually about three weeks. We map your operation, score maturity, quantify the gap, and hand you a sequenced roadmap. Many clients continue into an assembly line build; others take the plan and decide the timing is not right yet. Both outcomes are fine.
How we work

Three commitments, every engagement.

Your data lives in your Google Cloud project, not ours. Every system we build is deployed into your tenant, with your IAM, your billing, your audit trail. On exit you keep the architecture, you keep the agents, and we deliver a transition document. We never hold a client's data hostage.

Every line ships in shadow mode for 30 days before it touches production traffic. The agents observe, classify, and propose. Your team approves. We promote to live when the numbers say so, not on a calendar.

We say no if it's not a fit. You'll know inside the 20-minute walkthrough call whether autonomous agents are the right answer for your operation today. No follow-up sequence, no second-touch nurture. If today is not the right time, we tell you on the call and you keep your inbox.

Brandon L. Hendricks
Founder · Hendricks · Houston, TX
Book the walkthrough

20 minutes. Walk away with the line your firm needs.

We will walk through three live assembly lines from real clients, identify the one that fits your firm, and tell you what it would take to ship it. No deck, no pitch, no follow-up sequence. If it is not a fit we say so on the call.

Lines start at $1,500 per location per month plus a one-time build. See full pricing. We tell you the exact number for your firm on the call.

Google Meet link sent on confirmation · open in new tab

Book a 20-minute walkthrough