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Hendricks

Hendricks Research Research for the AI Search Era.

Practical, source-supported research on how people search, how brands enter consideration, how AI-mediated discovery changes the buying journey, and how organizations can measure the commercial result.

Explore the Latest Research

Published The latest study.

Coverage What this section covers.

Hendricks Research supports the firm’s professional methodology and category education.

  • Search Intelligence Engineering
  • The AI Selection Problem
  • Selection Intelligence
  • Search Demand
  • AI-Mediated Search
  • Search Presence Engineering
  • Total Search
  • Measurement and Attribution
  • Data and Systems

Foundations Start with the category pages.

The vocabulary the studies are written in, defined on pages of their own.

Publication Standards What every research page carries.

A study that cannot be checked is an assertion. Every substantial page in this section publishes the material a reader needs in order to check it.

  • A direct executive answer
  • Key findings
  • Definitions
  • Data or primary evidence
  • Methodology
  • Sample and date range
  • Assumptions
  • Limitations
  • Author
  • Published date
  • Meaningful updated date
  • Data-through date
  • Source list
  • Corrections link
  • Related solution
  • Related research

Read the method before the finding, and the limitations before either.

Review the Demand-to-Selection methodologyEstablish a baseline through the Diagnostic