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The Entry Engagement Find Your Commercial Selection Gap.

The Search Intelligence Diagnostic is a fixed-scope engagement that identifies where valuable customer demand exists, whether your brand enters consideration, which observable conditions separate you from stronger competitors, and what should be implemented first.

You leave with a system map and an evidence-based roadmap, not a generic audit.

Apply for a Diagnostic

Questions Answered Thirteen questions the Diagnostic is designed to answer.

  • What customer decisions are commercially important?
  • Which customer contexts should be measured?
  • Where does the brand appear?
  • Where does it fail to enter consideration?
  • Where is it recommended?
  • Which competitors win instead?
  • Which sources repeatedly shape the outcome?
  • What does the market appear to understand about the brand?
  • Which services, products, topics, and customer needs are weakly associated?
  • Where is evidence missing?
  • Which technical, content, authority, acquisition, or conversion changes should be prioritized?
  • What data is available to measure business impact?
  • What can be tested within the next 90 days?

Typical Scope What a Diagnostic normally covers.

A typical Diagnostic includes:

Final scope depends on the market, customer journey, geography, data access, and number of business lines.

  • One primary product, service, or business line
  • Three to five priority competitors
  • Defined customer groups and markets
  • Approximately 100–300 commercially prioritized intent contexts
  • Relevant Google and AI-mediated search environments
  • Search, analytics, and CRM measurement review
  • Current website and source analysis
  • Executive and operating-team interviews

Most Diagnostics are designed to take approximately three to four weeks, assuming required data access and stakeholder availability.

Five Phases Each phase ends in a named output.

  1. Phase 1

    Frame

    Define the business question, target customer, market, success criteria, constraints, and commercial outcome.

    Output: Decision Brief

  2. Phase 2

    Map demand

    Build the Demand Map and Intent Context Library.

    Output: Commercial Demand Model

  3. Phase 3

    Establish the baseline

    Measure current visibility, understanding, consideration, recommendation, sources, competitors, and outcome stability.

    Output: Selection Baseline

  4. Phase 4

    Diagnose the gap

    Identify the technical, entity, content, evidence, authority, acquisition, conversion, and measurement gaps associated with lost consideration.

    Output: Commercial Selection Gap and Evidence Graph

  5. Phase 5

    Design the roadmap

    Prioritize interventions, experiments, owners, data requirements, sequencing, and measurement.

    Output: 90-Day Demand-to-Selection Roadmap

Deliverables What you receive.

  • Executive Decision Brief
  • Demand Map
  • Intent Context Library
  • Selection Map
  • Competitor Selection Matrix
  • Source and Evidence Graph
  • Commercial Selection Gap
  • Measurement-readiness assessment
  • Prioritized intervention backlog
  • 90-day roadmap
  • Implementation scope
  • Executive readout

Investment A fixed fee, set by scope rather than by hours.

The final fixed fee is based on:

  • Number of markets
  • Number of customer groups
  • Number of competitors
  • Number of platforms
  • Data environment
  • Technical complexity
  • Research depth
  • Required executive workshops

Fit Who the Diagnostic is designed for.

The Diagnostic is designed for organizations that:

  • Have valuable search-driven customer decisions
  • Invest meaningfully in SEO, paid search, content, or AI visibility
  • Need to understand why competitors are entering the shortlist
  • Have enough authority to implement changes
  • Can provide appropriate search, analytics, or CRM access
  • Want evidence rather than guaranteed placement

It is not designed for organizations seeking:

  • Guaranteed ChatGPT citations
  • Hundreds of generic articles
  • A one-week ranking fix
  • A free custom strategy
  • A dashboard with no implementation
  • Attribution certainty the available data cannot support
  • A low-cost replacement for an SEO freelancer
  • Recommendations the organization has no authority to implement

Application Leave with clarity about what should be built first.

Tell Hendricks what your organization needs to understand, improve, or build. We will determine whether a Diagnostic is the appropriate first step, and say directly when a simpler solution is sufficient.

Apply for a Search Intelligence Diagnostic