Hendricks Guides
Answers to the questions buyers ask about AI search.
What this section is
Hendricks Guides answer the questions buyers ask about AI search, AI visibility, and how brands are chosen. Each guide states the Hendricks position, quotes Hendricks research with its date and its limits where it applies, and names no firm or tool it ranks. Guides publish no new data; the studies that do are in Hendricks Research.
Each guide takes one question buyers ask about AI search and AI visibility, states where Hendricks stands, and says what the evidence does and does not show.
Published
All guides, newest first.
- Published
Is Google AI Mode the Same as Gemini?
Google AI Mode is part of Google Search and Gemini is a separate app. How they differ, whether AI Mode uses Gemini, and how AI Mode compares with Perplexity.
- Published
How Does a Business Get Found and Recommended by ChatGPT?
What OpenAI documents about how ChatGPT finds, ranks, and recommends businesses, what a business can change, and why no one can buy or guarantee a recommendation.
- Published
How Do I Track AI Traffic in GA4?
Where GA4 counts visits from ChatGPT and Gemini, what Google does not say about Perplexity, where AI Overviews clicks land, and what GA4 cannot see.
- Published
What Is Answer Engine Optimization (AEO)?
What answer engine optimization (AEO) is, how it differs from SEO, how the work is done, which AI platforms it should cover, and how to judge a firm or tool that sells it.