Free AI Visibility Check
Is your brand in the answer?
One run, five buyer questions, twenty answers. The reading shows whether your brand was named or cited, who was cited instead, and how far that is from being chosen.
What this check does
The AI Visibility Check asks five questions a buyer in your market would ask, in one capture, to every AI system Hendricks observes, and records whether each answer named your brand, cited your website as a source, or did neither. It uses the same engine adapters and the same citation parser as The Answer Index, the Hendricks research corpus. Every count is reported with its denominator and its run time. It measures the first rung of the selection journey, visibility, and nothing above it: whether the brand was understood, considered, or recommended is a different measurement.
Hendricks observes four systems: Google AI Overviews, ChatGPT, Perplexity, and Gemini.
The Check
Describe what you sell the way a customer would ask for it.
The five questions are built from that phrase and shown with the result. Hendricks pays for the twenty probes.
How To Read It
Three states, and what each one is not.
- AbsentWhat it means: The answer neither named the brand nor cited the website.Note: Absence is not yet a diagnosis.
- MentionedWhat it means: The answer named the brand and linked elsewhere. The engine knows the name and trusts another source for the claim.Note: A brand mention is not the same as consideration.
- CitedWhat it means: The answer linked to the website as a source. The page did work in the answer, which is the condition every rung above depends on.Note: Visibility, the first rung.
AI-mediated results can vary by context, wording, location, platform, and time. Hendricks therefore measures controlled intent contexts and repeated outcomes, not one pretend universal ranking.
Scope
What this check does not measure.
- Whether the answer represented the brand accurately.
- Whether the brand was presented as a legitimate option or actively favored.
- Whether the reading holds across repeated runs, locations, or wordings. This is one capture under one set of conditions.
- Why an engine retrieved what it retrieved. Hendricks does not claim access to a model’s hidden reasoning.
- A name inside a Google AI Overview panel. That surface is read for citations only.
Hendricks observes four systems: Google AI Overviews, ChatGPT, Perplexity, and Gemini. Hendricks does not measure, test, monitor, or report on Google AI Mode or Microsoft Copilot.
Questions People Ask
Before you run it.
Why five questions and not fifty?
Five questions on every observed system is twenty paid probes, which is what a free check can carry. It is enough to show whether a brand is in the answer set at all, and who is. It is not enough to rank anything, which is why the reading never produces a score.
Why did the reading change when I ran it again?
Answers move. In The Answer Index, Perplexity re-asked the same questions 38 minutes later agreed with itself at a mean overlap of 0.900 and Google AI Overviews at 0.622. Two runs that differ are two observations, not a contradiction, and a Diagnostic measures the stability itself rather than one screen.
Which systems does it cover?
Hendricks observes four systems: Google AI Overviews, ChatGPT, Perplexity, and Gemini. Hendricks does not measure, test, monitor, or report on Google AI Mode or Microsoft Copilot.
Is it really free, and what does Hendricks get?
It is free. Hendricks pays for the twenty probes. In return Hendricks receives your contact details and the reading, and follows up by email. There is no obligation, no automated sequence, and no recurring email unless you select the optional box.
How is this different from an AI visibility tool?
A tool runs a prompt set on a schedule and reports appearances. This is one run of five questions through the parser Hendricks uses in its own research, read by a person. Which of the two a budget should buy is a separate decision, and it has its own page.
Do you need an AI visibility tool or a partner?Find the Gap
The check shows whether you appeared. The Diagnostic shows why.
Twenty cells say where the brand is missing. The Search Intelligence Diagnostic measures the full journey across controlled contexts and repeated runs, and produces the roadmap.