About Brandon Lincoln Hendricks
Built From Search. Engineered for What Comes Next.
Brandon Lincoln Hendricks is a Search Intelligence Engineer and the founder of Hendricks.
For more than fifteen years, Brandon has worked across paid search, organic search, analytics, enterprise search strategy, content and landing-page systems, AI-mediated visibility, data infrastructure, and cross-functional operating models.
Point of View That experience produced a clear point of view.
Search is not merely a traffic channel. It is a live record of customer demand, uncertainty, comparison, intent, and decision-making.
Hendricks is the next expression of that work.
- Not another channel agency.
- Not a prompt-tracking dashboard.
- Not a general automation shop.
Hendricks engineers systems that help organizations understand demand, enter valuable consideration, act on evidence, and measure the business result.
Operating Principles Five principles that decide how the work is done.
- Demand before prompts
- Do not begin with what is easy to track. Begin with what customers actually need.
- Evidence before claims
- A strong conclusion should show the source, method, assumptions, and limitations.
- Systems before disconnected tactics
- Content, SEO, paid media, analytics, PR, and AI visibility should work from one customer-demand model.
- Human judgment remains responsible
- AI can monitor, classify, prepare, and route. People remain accountable for strategy and consequential decisions.
- Business impact without false precision
- Use the strongest available evidence. Do not invent certainty where the data cannot provide it.
Experience Where the Hendricks perspective was built.
Two enterprise search leadership roles, held as an employee, and the firm that followed them.
Global Paid Search Director, Merkle
Jan 2022 to Dec 2023Employment
Directed cross functional teams and agency partners, allocating search investment across geographies to support full funnel performance and branding objectives. Refined campaign structure, audience segmentation, and bidding technique, working alongside Google, Microsoft, and Adobe on strategy and performance reporting.
Global Search and Innovation Lead, SolarWinds
Apr 2024 to Sep 2025Employment
Drove strategy and execution for paid and organic search across global markets, focused on brand visibility, qualified lead generation, and search performance. Aligned search with business goals across cross functional teams, applying B2B approaches built for the era of AI.
Founder, Hendricks
PresentCurrent
These experiences formed the basis of the Search Intelligence Engineering perspective. Search is not just a channel to optimize. It is a data and signal system that must be engineered.
The capability areas behind Hendricks engagements.
- Enterprise search leadership
- Total Search operating models
- Paid and organic acquisition
- Analytics and attribution
- Data and AI systems
- Advisory and educational roles
Ahrefs Customer Advisory Board
AhrefsSince Mar 2025Current advisory role
One of thirteen members selected for the Ahrefs Customer Advisory Board, providing strategic input to Ahrefs leadership on product development, customer experience, and market opportunities.