Creating the Search Intelligence Category
We don't run campaigns. We architect intelligence.
About Hendricks.AI - The AI Search Intelligence Firm
Hendricks.AI is the AI Search Intelligence Firm for B2B SaaS, founded by Brandon Lincoln Hendricks. We unify Google and Bing into one AI-driven system that predicts demand, proves ROI, and engineers execution.
Related Topics
Search Intelligence, B2B SaaS marketing, Brandon Lincoln Hendricks, AI search optimization, Google Ads Bing Ads unified, predictive search marketing
Key Facts
- Founded by Brandon Lincoln Hendricks, former Global Lead of Total Search at SolarWinds
- The only firm that unifies Google + Bing as one market
- 74% demand prediction accuracy
- 312% average ROI for B2B SaaS clients
- Three-module system: Prediction, Proof, Performance
Frequently Asked Questions
Who founded Hendricks.AI?
Brandon Lincoln Hendricks, a Google Machine Learning certified engineer with 15+ years experience and former Global Lead of Total Search at SolarWinds.
What makes Hendricks.AI different from agencies?
We're not an agency - we're an AI Search Intelligence Firm. We use proprietary AI to unify Google and Bing as one market, predicting demand 2-4 weeks early with 74% accuracy.
What is Search Intelligence?
Search Intelligence is our approach to unifying Google and Bing into one AI-driven system that predicts demand, proves cross-channel ROI, and engineers profitable execution for B2B SaaS.
About Hendricks.AI
Hendricks.AI is the AI Search Intelligence Firm for B2B SaaS. We unify Google and Bing into one AI-driven system that predicts demand, proves ROI, and engineers execution. Our three-module system includes Demand Radar Pilot (prediction), Search ROI Audit (proof), and Performance Retainer (unified execution).
Contact Information
Visit https://hendricks.ai/contact to book a strategy session. Hendricks.AI serves B2B SaaS companies across the United States.
Quick Answer: Hendricks.AI is the AI Search Intelligence Firm for B2B SaaS, founded by Brandon Lincoln Hendricks. We unify Google and Bing into one AI-driven system that predicts demand, proves ROI, and engineers execution.
From Agency to Intelligence Firm
Hendricks.AI began as Hendricks PPC, a performance marketing agency. But we saw a fundamental problem: everyone was reacting to the same data, competing for the same keywords, and wondering why costs kept rising.
The breakthrough came when we stopped treating Google and Bing as separate channels. We realized they're one search market with two engines - and B2B buyers use both.
Today, we're the only firm that unifies Google and Bing into one AI-driven Search Intelligence System.
While agencies manage campaigns, we architect intelligence. While they react to data, we predict demand. While they run channels in silos, we orchestrate unified systems.
Brandon Lincoln Hendricks
Search Intelligence Pioneer
Founder & CEO, Hendricks.AI
Brandon Lincoln Hendricks is a Google Machine Learning certified engineer who pioneered the unification of Google and Bing search strategies long before founding Hendricks.AI.
Building Tomorrow's Marketing Infrastructure
Most recently as Global Lead of Total Search at SolarWinds, Brandon developed predictive intent systems that unified search strategies across 150+ markets worldwide. His approach to demand forecasting and cross-platform optimization caught the attention of industry leaders, leading to strategic engagements with Foursquare, Workday, Evernote, and Warby Parker.
Previously, as Global Director of Search at Merkle and Dentsu, Brandon pioneered unified SERP strategies that merged paid search and SEO — methodologies that major platforms would later adopt as best practices.
By unifying SolarWinds' search strategy across both platforms, he achieved something unprecedented:
- 67% reduction in cost-per-lead by eliminating channel competition
- 156% increase in qualified pipeline from unified attribution
- First unified search dashboard connecting both platforms to Salesforce
- Managed $100M+ in search spend across Fortune 500 accounts
This wasn't optimization. It was transformation.
Engineering Search Intelligence
Global Director of Search - Merkle/Dentsu
Developed unified SERP strategies that merged paid and organic search - methodologies that Google and Microsoft would later adopt as best practices. Managed $100M+ in search spend across Fortune 500 accounts.
Enterprise Search Architecture
Built unified search systems for:
- Foursquare - Unified local search intelligence
- Workday - B2B demand prediction models
- Evernote - Cross-platform user acquisition
- Warby Parker - Omnichannel search orchestration
AI-Powered Evolution
Brandon's early access to AI platforms (GPT-3 beta, Claude, Gemini) combined with deep search expertise created the blueprint for Search Intelligence: using AI to unify and predict, not just optimize.
Shaping the AI Marketing Revolution
Brandon's involvement in AI extends beyond traditional marketing applications:
2013-2014
Participated in Google's internal AI research groups and invite-only Google Brain workshops — laying groundwork for understanding machine learning applications in search
2019-2021: Selected for foundational AI programs
- GPT-3 API beta testing before public launch
- ChatGPT prototype testing through OpenAI's trusted tester program
- Claude's first iterations via Anthropic's private program
- Google LaMDA early access demos
2022-2023: Continuous beta access across emerging platforms
- Google Bard and Gemini pre-release testing
- Perplexity AI early access through founder connections
- Claude 2 partner program participation
2024-Present
- Ahrefs Customer Advisory Board Member, bridging AI capabilities with search intelligence
- Maintains beta access across OpenAI, Anthropic, Google, Meta, and Perplexity
- Regular participant in product development sessions that shape AI platform features
- Previews major AI capabilities 2-3 months before market release
"This unique vantage point — seeing AI developments before they reach market while understanding enterprise search needs — enables Brandon to build predictive systems that don't just respond to demand, they anticipate it."
The Search Intelligence System
Three modules. One unified approach. Start anywhere based on your biggest need.
Demand Radar Pilot
See B2B search demand 2-4 weeks before competitors. Our AI analyzes patterns across Google and Bing to identify emerging opportunities.
$10K/month
Search ROI Audit
Prove the true ROI of your search investment. Multi-touch attribution, incrementality testing, and CFO-ready dashboards.
$15-25K project
Unified Execution
Stop running Google and Bing in silos. Our AI orchestrates both as one system, eliminating waste and maximizing pipeline impact.
$30K+/month
Why We Focus on B2B SaaS
B2B SaaS companies face unique search challenges:
- •Long sales cycles - Traditional last-click attribution fails. Our system tracks the full journey from first search to closed-won deal.
- •Complex buying committees - Multiple stakeholders search differently. We unify their paths across Google and Bing.
- •Pipeline predictability pressure - CEOs need to forecast. Our AI predicts search-driven pipeline 2-4 weeks out.
- •CFO scrutiny on CAC - Every dollar must prove ROI. Our incrementality testing proves true search value.
We don't just understand B2B SaaS search. We've engineered the solution.
Real Results for B2B SaaS
We serve B2B SaaS companies spending
$50K - $5M/month on search
Why Hendricks.AI
We're Not an Agency
Agencies manage campaigns. We architect intelligence systems. Agencies react to data. We predict demand. Agencies optimize channels. We unify markets. The difference isn't semantic - it's fundamental.
We See Search Differently
Your buyers don't think "I'll search Google" or "I'll search Bing." They think "I'll search." By unifying both platforms with AI, we match how buyers actually behave - not how platforms want you to advertise.
We Prove What Others Can't
Most B2B companies can't prove search ROI beyond last-click. Our incrementality testing and multi-touch attribution connects search spend to pipeline to ARR. CFO-ready proof that search drives growth.
Creating a New Category
Search Intelligence isn't just what we do. It's a new category we're creating.
While the market debates attribution models and channel strategies, we've moved beyond the debate. We've built the system that makes those discussions obsolete.
The future of B2B search isn't about better optimization. It's about unified intelligence.
And that future is here today.
Ready to Unify Your Search Intelligence?
Stop competing against yourself. Start winning the entire market.
Prediction. Proof. Performance.