About Brandon Lincoln Hendricks
Built From Search. Engineered for What Comes Next.
Brandon Lincoln Hendricks is a Search Intelligence Engineer and the founder of Hendricks.
What Brandon Lincoln Hendricks has worked on
The direct answer
For more than fifteen years, Brandon has worked across paid search, organic search, analytics, enterprise search strategy, content and landing-page systems, AI-mediated visibility, data infrastructure, and cross-functional operating models.
Experience
Where the Hendricks perspective was built.
Two enterprise search leadership roles, held as an employee, and the firm that followed them.
Roles held, with organization, role, period and relationship. The table scrolls sideways on a narrow screen.
| No. | Organization | Role | Period | Relationship |
|---|---|---|---|---|
| 01 | Merkle | Global Paid Search Director | Jan 2022 to Dec 2023 | Employment |
| 02 | SolarWinds | Global Search and Innovation Lead | Apr 2024 to Sep 2025 | Employment |
| 03 | Hendricks | Founder | Present | Current |
- Merkle, Global Paid Search Director
- Directed cross functional teams and agency partners, allocating search investment across geographies to support full funnel performance and branding objectives. Refined campaign structure, audience segmentation, and bidding technique, working alongside Google, Microsoft, and Adobe on strategy and performance reporting.
- SolarWinds, Global Search and Innovation Lead
- Drove strategy and execution for paid and organic search across global markets, focused on brand visibility, qualified lead generation, and search performance. Aligned search with business goals across cross functional teams, applying B2B approaches built for the era of AI.
- Hendricks, Founder
- These experiences formed the basis of the Search Intelligence Engineering perspective. Search is not just a channel to optimize. It is a data and signal system that must be engineered.
Also founded by Brandon
The Search Economy
Brandon is also the founder of The Search Economy, an independent publication that analyzes and contextualizes Google Trends data to document what captured public attention and what the search behavior may reveal.
Visit The Search Economy(opens in a new tab)Point of View
That experience produced a clear point of view.
Search is not merely a traffic channel. It is a live record of customer demand, uncertainty, comparison, intent, and decision-making.
Hendricks is the next expression of that work.
Hendricks engineers systems that help organizations understand demand, enter valuable consideration, act on evidence, and measure the business result.
What Hendricks is not
- Not another channel agency.
- Not a prompt-tracking dashboard.
- Not a general automation shop.
Operating Principles
Five principles that decide how the work is done.
Demand before prompts
Do not begin with what is easy to track. Begin with what customers actually need.
Evidence before claims
A strong conclusion should show the source, method, assumptions, and limitations.
Systems before disconnected tactics
Content, SEO, paid media, analytics, PR, and AI visibility should work from one customer-demand model.
Human judgment remains responsible
AI can monitor, classify, prepare, and route. People remain accountable for strategy and consequential decisions.
Business impact without false precision
Use the strongest available evidence. Do not invent certainty where the data cannot provide it.
The capability areas behind Hendricks engagements.
Capability areas
- Enterprise search leadership
- Paid and organic acquisition
- Analytics and attribution
- Data and AI systems
- Advisory and educational roles
Research
Hendricks publishes its research at the Research Hub: Practical, source-supported research on how people search, how brands enter consideration, how AI-mediated discovery changes the buying journey, and how organizations can measure the commercial result.
- How It WorksThe Demand-to-Selection System Brandon architects against.
- SolutionsThe four solutions and what each one produces.
- Search Intelligence DiagnosticThe fixed-scope engagement that starts most direct relationships.
Closing