We Do Not Run Campaigns.
We Engineer Intelligence.
Hendricks.AI builds the systems that unify AI Search Visibility, technical signals, and measurement across every AI powered search environment.
Quick Answer
Hendricks.AI is a Search Intelligence Engineering Firm for B2B companies. We design and maintain the visibility, schema, entities, and measurement systems that govern how your brand appears and is evaluated across Google AI Overviews, Gemini, ChatGPT, Perplexity, Bing Copilot, and traditional search engines.
From Agency to
Intelligence Firm
Hendricks.AI began as Hendricks PPC, a performance marketing practice focused on paid search and demand generation. The work produced results. But one problem kept surfacing across every account: everyone was measuring search in pieces.
SEO and paid search were reported separately. Google and Bing were treated like different worlds. New AI surfaces such as ChatGPT and Gemini were completely invisible in analytics. The result was always the same. No one could see the full picture of where their brand showed up or how AI search was influencing pipeline.
The breakthrough came when we stopped thinking like a media agency and started thinking like an engineering firm. Search is no longer a single engine. It is an ecosystem of engines and AI assistants. B2B buyers do not care which platform answers their question. Visibility, signals, and measurement need to be engineered as one system.
Building Search Intelligence Systems for Modern B2B
Brandon is a Google Machine Learning certified engineer and search leader who has spent more than fifteen years building search and measurement systems for B2B brands.
Director of Search – SolarWinds
Led global search strategy across paid and organic channels, designing systems that measured search performance with enterprise precision across more than one hundred fifty markets. Unified data from search platforms and internal systems to create one Total Search model.
Global Search Director – Merkle & Dentsu
Developed unified SERP and search strategies for large enterprise brands. Built frameworks for unified reporting and SERP ownership, collaborating with cross functional teams managing significant media investments.
Founder – Hendricks.AI
These experiences formed the basis of the Search Intelligence Engineering perspective. Search is not just a channel to optimize. It is a data and signal system that must be engineered.
What is Search Intelligence Engineering?
Read the full definitionSearch Intelligence Engineering is the discipline of designing and maintaining the visibility, signal, and measurement systems that govern how brands appear and are evaluated across AI powered and traditional search engines.
AI Search Visibility
Where and how your brand appears across Google AI Overviews, Gemini, ChatGPT, Perplexity, and Bing Copilot.
Signals and Structure
Schema, entities, technical health, and content structures that AI systems use to understand and trust your brand.
Unified Measurement
GA4, BigQuery, and analytics models that tie AI search and traditional search activity to pipeline and revenue.
Why We Focus on B2B Growth
B2B companies face visibility and measurement challenges that are very different from direct to consumer brands. Long sales cycles make last click attribution almost meaningless. Buying committees research across multiple devices, accounts, and AI tools. Pipeline visibility requirements from leadership and boards are high.
Search Intelligence Engineering is built for this reality. We focus exclusively on B2B because AI search visibility, signal integrity, and measurement are all magnified in long and complex buying journeys.
Why Hendricks.AI
We are not an agency
Agencies manage campaigns. We architect systems. Our work defines how AI search engines understand your brand and how your teams measure and interpret that visibility.
We measure what others ignore
Most reporting still stops at Google organic and paid. We include AI Overviews, Gemini, ChatGPT, Perplexity, and Bing Copilot as first class surfaces inside one visibility and measurement layer.
We connect visibility to revenue
Search Intelligence Engineering ties AI search activity back to pipeline and revenue using GA4, BigQuery, and CRM integration. We care about metrics that line up with executive and board conversations.
Creating a New Category
AI Search Visibility and Measurement is not just a service we provide. It is a new category of marketing and analytics infrastructure.
As search behavior expands beyond a single engine, brands will need unified visibility across all AI and search surfaces, engineered signal integrity so AI systems can understand and trust their data, and measurement that reflects how buyers actually research and decide.
Hendricks.AI exists to build that infrastructure. We are not optimizing for today's clicks. We are designing the Search Intelligence layer that B2B companies will rely on for the next decade.
Ready to build your Search Intelligence foundation?
Start with the Foundation tier for AI visibility and measurement clarity or move directly into the System or Partnership programs to build a continuous Search Intelligence function for your organization.