About Hendricks

Engineering Performance in the AI Era

Hendricks designs and installs intelligent operating architecture that transforms fragmented systems into measurable performance engines.

Who We Are

Hendricks brings enterprise-grade operating architecture into mid-market organizations with performance ambition.

We are not a software vendor. We are not a consulting firm that delivers slide decks. We are not an AI startup chasing the latest model release.

Hendricks is an AI operating system firm.

We design, build, install, and operate the intelligent architecture that connects your people, processes, data, and technology into a unified system engineered for measurable business performance.

What We Believe

01

Performance is the only measure that matters.

Technology should move business metrics. If it does not improve revenue, efficiency, or margin, it is overhead.

02

Architecture must precede automation.

AI without structure is experimentation. AI with architecture is transformation.

03

Systems outlast projects.

Engagements end. Systems persist. We build operating architecture designed to compound performance over years.

04

Mid-market deserves enterprise grade.

The best architecture should not be reserved for Fortune 500 companies.

How We Work

Phase 01

Diagnose

Map your current operational state and identify performance gaps.

Phase 02

Architect

Design the target operating architecture for measurable improvement.

Phase 03

Install

Build and deploy systems that power your new architecture.

Phase 04

Operate

Manage and optimize for continuous performance gains.

Leadership

Brandon Lincoln Hendricks speaking at Ahrefs Evolve 2025 in Los Angeles

Brandon Lincoln Hendricks

Founder & Managing Partner

Brandon is the founder and Managing Partner of Hendricks, an AI operating system firm that designs and installs intelligent architecture for mid-market performance leaders.

Brandon's career spans enterprise technology leadership across some of the most recognized names in software and services — including IBM, Workday, Evernote, and SolarWinds, where he served as Global Lead of Total Search, directing cross-functional technology and operations strategy across international markets.

He also held senior roles at Merkle and Dentsu, two of the world's largest technology and marketing services organizations, where he led enterprise-scale data architecture, marketing technology implementation, and operational strategy for Fortune 500 clients.

His career spans over a decade of building and leading teams at the intersection of enterprise software, data systems, and operational performance — from cloud platforms and productivity tools to global marketing infrastructure. It is the exact convergence that defines intelligent operating architecture.

Leadership experience across global enterprise environments

IBM
Workday
Evernote
SolarWinds
Merkle
Dentsu