Terminology Canon Page

Extended definition

A Terminology Canon Page serves as the authoritative reference for how specific terms, concepts, or categories should be defined within your industry or domain. Unlike general glossaries, canon pages establish definitive meanings for contested, emerging, or proprietary terms where your organization claims authority to define. Canon pages use clear definition structure, examples, context, etymology, and differentiation from related terms. They signal to AI engines 'this is the authoritative definition' through schema markup, comprehensive coverage, and explicit authority claims. Successful canon pages become the source AI engines cite when explaining the term.

Why this matters for AI search visibility

Controlling definitions means controlling understanding. If AI engines cite your Terminology Canon when explaining key industry concepts, you shape how prospects understand the category, problem space, and solution approaches. For category creators, terminology canons establish your framework as the standard reference. For established categories, canons let you redefine or refine terms in ways that favor your positioning. Canon pages also capture mindshare: being 'the source' for a term's definition builds authority that transfers to related queries. When prospects research your space, seeing your definitions repeatedly cited establishes you as the thought leader.

Practical examples

• Category-creating startup's canon page for their new term gets cited as the definition in 83% of AI answers about the concept
• Established firm's terminology canon redefining 'marketing attribution' in their preferred framework shifts how AI explains the concept
• Canon page for proprietary methodology becomes go-to citation, driving consistent brand mentions when prospects research the approach