GOOGLE + BING UNIFICATION

Stop ManagingGoogle & Bing in Silos

One market. Two engines. Unified by AI.

While your competitors waste budget competing against themselves, Hendricks.AI orchestrates both platforms as one unified system.

-61%
Cost Per Lead
-40%
Wasted Spend
+89%
Pipeline Velocity
312%
ROI Improvement

The Hidden Cost of Channel Silos

What Happens When You Run Google & Bing Separately

  • You Compete Against Yourself

    Both platforms bid on the same keywords, driving up your costs

  • Double Management Overhead

    Separate strategies, reports, and optimization efforts

  • Inconsistent Messaging

    Different ads and landing pages confuse your buyers

  • Missed Cross-Platform Insights

    What works on Google could work on Bing, but you'll never know

  • Attribution Nightmares

    Which platform really drove that conversion? Both claim credit

Real Client Example

SaaS Company: $250K/month search spend

Problem: Google CPL: $487, Bing CPL: $512

Discovery: 73% keyword overlap, bidding against themselves

Wasted Spend: $97K/month (39%) from self-competition

After Unification: Combined CPL: $189 (-61%)

The Hendricks.AI Unified Approach

One strategy. One team. One system. Orchestrated by AI.

Traditional Silos

Google Team

Separate budget, strategy, keywords

VS
Bing Team

Competing budget, strategy, keywords

Result: Self-Competition

Unified Intelligence

AI Orchestration Layer

Unified strategy across platforms

Google+Bing
One Market View

Coordinated bidding, shared insights

Result: Market Domination

How AI Unification Works

1. Keyword Deduplication

AI identifies and eliminates overlap between platforms

2. Smart Allocation

Dynamically shift budget to the best-performing platform

3. Cross-Platform Learning

Apply insights from one platform to optimize the other

4. Unified Reporting

See true ROI across your entire search investment

Why B2B SaaS Needs Unified Management

Your Buyers Use Both

67% of B2B tech buyers use both Google and Bing during their research. Managing them separately means inconsistent experiences.

Enterprise Budgets Matter

With $50K-$5M monthly budgets, even 10% waste from self-competition means $60K-$6M annually thrown away.

Speed Wins Deals

Unified management accelerates pipeline velocity by 89%. In competitive B2B markets, speed to engagement wins.

Google vs Bing: The B2B Reality

MetricGoogle AdsBing AdsUnified Approach
Market Share~70% B2B~30% B2B100% Coverage
Avg. CPL (Siloed)$450-600$380-520$180-250
Decision MakersIT/TechnicalC-Suite/FinanceFull Committee
AttributionLast-ClickLast-ClickTrue Multi-Touch
OptimizationPlatform-SpecificPlatform-SpecificAI Orchestrated

Calculate Your Unified Management Savings

Average Client Results

  • Self-Competition Waste:-40%
  • CPL Reduction:-61%
  • Pipeline Velocity:+89%
  • Management Time:-50%

Your Potential Savings

$250,000
Waste Eliminated:$100,000/mo
Annual Savings:$1.2M

Your Path to Unified Management

1

Free Unification Audit

2-3 days

We analyze your Google and Bing accounts to identify overlap, waste, and opportunities

2

Custom Unification Strategy

1 week

Receive a detailed plan showing exactly how to unify your campaigns and expected ROI

3

Pilot Implementation

2-4 weeks

Start with 20% of budget to prove the unified approach works for your business

4

Full Unification

4-6 weeks

Roll out AI orchestration across all campaigns with continuous optimization

5

Ongoing Intelligence

Ongoing

AI continuously optimizes allocation and prevents future waste

Stop Wasting 40% of Your Search Budget

Join B2B SaaS companies saving millions with unified Google & Bing management

Limited Time: Free Unification Audit ($5,000 value)

See exactly how much you're wasting on self-competition and get a custom unification roadmap

Get Your Free Audit

No obligation. Real data. Actionable insights.