What isAI Search Intelligence?
The new category that unifies Google Ads and Bing Ads into one AI-driven system for B2B SaaS pipeline growth
Quick Answer: AI Search Intelligence is Hendricks.AI's revolutionary approach that treats Google and Bing as one unified market. Using AI to predict demand 2-4 weeks early (74% accuracy), prove incrementality, and optimize Performance Max campaigns, it delivers 312% average ROI for B2B SaaS companies.
The $50B Problem with Search Advertising
Why Traditional Search Management Fails B2B SaaS
- ✗Siloed Platforms:
Google and Bing managed separately, competing against each other (and you)
- ✗Reactive Optimization:
Always 2-3 weeks behind market demand, missing opportunities
- ✗Attribution Theater:
Last-click lies that don't prove real incrementality or pipeline impact
- ✗Performance Max Black Box:
No visibility or control over where budget actually goes
The Hidden Costs
The Solution: AI Search Intelligence
One unified system that predicts, proves, and performs across Google and Bing
PREDICT
See B2B search demand 2-4 weeks before it materializes with 74% accuracy
- • AI demand forecasting
- • Predictive keyword scoring
- • Audience intent prediction
- • Competitive intelligence
PROVE
Show true incrementality and pipeline impact with CFO-ready attribution
- • Multi-touch attribution
- • Incrementality testing
- • Pipeline tracking
- • ARR impact analysis
PERFORM
Unified execution across Google + Bing with AI optimization and guardrails
- • Unified bid strategies
- • Performance Max control
- • CRM feedback loops
- • Cross-platform orchestration
What Makes AI Search Intelligence Different
Traditional Approach
- • Google and Bing as separate channels
- • React to historical data
- • Last-click attribution
- • Manual bid adjustments
- • Siloed reporting
AI Search Intelligence
- • One unified search market
- • Predict future demand
- • True incrementality measurement
- • AI-driven optimization
- • Unified pipeline tracking
Unifying Google Ads and Bing Ads
While your competitors manage Google and Bing in silos—wasting budget as they compete against themselves—AI Search Intelligence orchestrates both platforms as one unified system.
- Unified Audience Targeting
AI identifies and targets the same B2B buyers across both platforms without overlap
- Dynamic Budget Allocation
Shift spend between platforms based on predicted performance, not historical data
- Cross-Platform Intelligence
What works on Google informs Bing strategy and vice versa, in real-time
Unification Results
Performance Max Optimization with AI
Performance Max promises automation but delivers a black box. AI Search Intelligence adds the transparency and control B2B SaaS companies need.
Predictive Asset Scoring
AI predicts which creative assets will drive pipeline before you launch
B2B Audience Signals
Feed firmographic and intent data that Google's automation misses
Channel Allocation Control
See and control where Performance Max actually spends your budget
Pipeline-Optimized Bidding
Bid based on predicted pipeline value, not just conversion volume
Cross-Platform Learning
Apply Performance Max insights to Microsoft Advertising campaigns
Incrementality Testing
Prove which Performance Max conversions are truly incremental
True Attribution & Incrementality Testing
Multi-Touch Attribution for B2B
Move beyond last-click lies with attribution that understands B2B buying committees:
- • Account-based attribution across multiple stakeholders
- • 6-12 month lookback windows for long sales cycles
- • Weighted touchpoints based on pipeline progression
- • Integration with Salesforce, HubSpot, and Marketo
Incrementality Testing That Matters
Prove which marketing activities actually drive incremental pipeline:
- • Geo-based holdout experiments
- • Synthetic control groups for B2B
- • Time-based on/off testing
- • Statistical significance for CFO confidence
The Result: CFO-Ready Proof of ROI
Connect every dollar spent on Google and Bing directly to pipeline and ARR. No more "influenced" revenue—just proven, incremental impact.
Is AI Search Intelligence Right for You?
Perfect Fit If You:
- ✓ Spend $50K-$5M/month on search advertising
- ✓ Sell B2B SaaS with 3-12 month sales cycles
- ✓ Need to prove search ROI to leadership
- ✓ Want to predict demand, not react to it
- ✓ Manage Google Ads and Bing Ads separately
- ✓ Struggle with Performance Max visibility
- ✓ Have Salesforce, HubSpot, or similar CRM
Not Ready Yet If You:
- ✗ Spend less than $50K/month on search
- ✗ Sell B2C or have instant conversions
- ✗ Don't track pipeline in a CRM
- ✗ Only use one search platform
- ✗ Happy with current attribution
- ✗ Don't need predictive insights
- ✗ Prefer traditional agency model
Why Hendricks.AI Created This Category
After managing $100M+ in search spend and leading global search at SolarWinds, our founder Brandon Lincoln Hendricks saw the same problems everywhere:
- • B2B companies treating Google and Bing as separate worlds
- • Reacting to last month's data while opportunities pass by
- • Attribution theater that doesn't prove real impact
- • Performance Max eating budget with no accountability
So we built something different: AI Search Intelligence.
Demand Prediction Accuracy
Average Client ROI
AI Search Intelligence Firm
Common Questions About AI Search Intelligence
How is this different from regular PPC management?
Traditional PPC management is reactive and channel-specific. AI Search Intelligence is predictive and unified. We see demand 2-4 weeks early, orchestrate Google and Bing as one market, and prove true incrementality—not just report on clicks.
Do you work with agencies or replace them?
Both. Some clients use our predictive intelligence and attribution alongside their agency's execution. Others move everything to our unified system. We're not a traditional agency—we're an intelligence layer that makes any approach more effective.
What results can I expect?
Our clients average: 61% reduction in cost-per-lead, 312% ROI improvement, 2.3X more qualified pipeline, and 74% accuracy in demand prediction. Results vary by industry and spend level.
How long does implementation take?
Demand Radar (prediction) launches in 2 weeks. ROI Audit (attribution) takes 4-6 weeks. Full unified execution typically phases in over 8-12 weeks. You see value from day one.
What's required from my team?
Access to Google Ads, Bing Ads, and your CRM. Weekly 30-minute strategy calls. That's it. Our AI does the heavy lifting.
Ready to ExperienceAI Search Intelligence?
Stop managing Google and Bing in silos. Start seeing one unified market with AI.
Join B2B SaaS companies already using AI Search Intelligence to dominate their markets